+ view our website packages
+ sleep space
branding & website design by the renew room
Meet Sleep Space: a family-owned premium sleep store with over 30 years experience in the bedding industry.
Col & Deb take extreme pride in everything they do, and are absolute experts in their field. The key was to showcase exactly how Col & Deb make you feel as people face-to-face, and to bring this to life in their branding & website design.
+ More Than Just A Mattress Shop | Your Favourite Sleep Store
+ branding
The initial idea your businesses brand is your name. It's vital that the name is easy to understand, , authentic, and memorable so that it resonates with your target audience. If a name is limiting, it might mean that the brand will hold your business back from growing in other areas.
With a naming workshop, we go through all areas to make sure that you business ticks all the boxes. We sit with you and get to know and understand your company. We deep dive into your goals and where you envision the company. We then brainstorm ideas together and will send over a document with options that will stick in your audiences minds, build and maintain trust, and will remain relevant as your business grows and evolves!
What started out as a name change and a bit of a re-brand with Sleep Space, quickly turned into a full brand makeover. We went from a naming workshop, logo design and collateral design to designing and operating their website very quickly. Now we are in charge of all things social media and the overall marketing strategy and production.
+ colours
Here at The Renew Room we don't want to take over your brand. We want to help create YOUR brand.
When we were working on initial concepts with Col & Deb, They asked if we could somehow incorporate their late cat Max into the branding. We loved the idea of making their brand personal to them - so we got a swatch of max's fur and added it to their brand colours.
+ website design
Initially we created a showcase/service/portfolio style website for Sleep Space and have since rebranded the website & created it to be a full functioning ecommerce website.
+ why ecommerce websites are so important:
Ecommerce offers businesses a whole range of opportunities and are important especially in this day and age. From marketing opportunities, to increasing your services or products ranges, to converting more sales you can achieve all of this and more with a well developed website, and can offer your target audience an around the clock shop that they can visit whenever and wherever they want.
Because we worked on the branding for Sleep Space, we had a lot of ease creating the aesthetic for this website. When you have great brand guidelines to follow, it makes colour choices quicker and the whole process seamless. Overall we absolutely loved working on the branding & website design for Sleep Space & can't wait to see them flourish.
It was a natural next step for Sleep Space to have their very own website, not only that, and e-commerce one too. It was a big scale project, but we go there. Through lots of meetings, communication and calls at every point, it was an absolutely amazing process, seeing their store being bought to life online.
"I've been in business for over 40 years and I've dealt with a lot of agencies, PR people and advertising departments. Some have been large and often impersonal and some have been aloof and somewhat detached form the world most of us live in.
And then there it The Renew Room.
What a breath of fresh air.
If you're looking for a small, energetic, engaged team to look after your brand in the complex world of Media & Social Media then look no further"
- Col & Deb
+ want to be friends?
Whether you're looking to re-fresh your existing business, or start a new one (or just think we're rad), fill in our contact form today. Or just simply flick us an email: hello@therenewroom.co.nz
